This is beautiful, and done by some very clever colleagues of mine. It is thought provoking and you since a lot of people out there run wild for ‚2.0‘ postfixes to whatever they do; this is the ultimate checklist. It is in essence what Jeff Jarvis wrote in What would Google do? although only few people like the book and I have not even started reading it.
Orthodoxies | New freedoms | Example |
Role of companies and customers are distinct | Customers are integral part of the operations | customers as designers, customers as clerks |
Companies size gives them an edge over individuals | Access to better information and cheaper communications reduce advantage of size | Newspapers vs. blogs |
Competitive advantage derives from control over unique asset | Orchestration trumps ownership | Linux, wikipedia |
Hierarchies are best organising framework | Reduced cost of information and communication enable adaptive, loosely coupled organisations | Open Source |
Business processes are batch-driven | Continuous information flow drives operations to resemble continuous processes | Services |
The best people trust their gut | Data ubiquity reduces subjectivity | |
You pay for what you get | Consumers get valuable services for free ("Free is a better price than cheap") | Music, Google Aps |
Fat tails, short tails | Long tails can be served and offer attractive margins | amazon |